After a day goes, another U.S. state sets a new high for sports betting activity. However, the state reports only track revenue and handle without the participation as well as the number of bettors. A new survey from the market intelligence firm Civic Science has an idea.
The survey said that about 6% of adults living in states that sports betting are legal to have ever used or plan to use FanDuel and DraftKings.
The figure may not sound like a lot if it does not consider the context. The UK’s most popular betting site named Sky Bet, has about two million quarterly customers, equivalent to 4.5% of the UK adults.
Or another comparison, 6.7% of adults in the UK bet on sports in the previous month in a recent survey of the UK Gambling Commission. Those adults used at least of out of the sports betting apps in the UK.
Therefore, a 6% penetration for a single app in the UK seems great strong. Of course, the comparison is not perfect as the UK data is for over-16 bettors on sports in the previous month while the U.S. data is over-21 ones have or plan to use the app.
After FanDuel and DraftKings with 6% use/intended use, BetRivers came third with 3%, followed by Fox Bet, Barstool Sportsbook, and PointsBet with 2% each.
In the same research, Civic Science polled about 7,000 U.S. people across the nation on sportsbook brand awareness. DraftKings and FanDuel topped the list again with 41% and 38% brand awareness, respectively.
Barstool Sportsbook came in third with 27% awareness, proving that new brands could enter this market and make a name immediately, Civic Science said. The app has just launched in Pennsylvania for a month and a quarter of Americans say that they are aware the existence. The early numbers suggested that Barstool is indeed making an impact in its first market.